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Viber has a concentrated user base in Eastern Europe and Southeast Asia, primarily among individuals aged 18 to 34 years old. Marketers targeting these regions can use Viber Chatbots, specialized business accounts that facilitate brand interactions. This enables businesses to send promotional updates, share product catalogs, and integrate with platforms like SleekFlow, allowing for seamless collaboration between chatbots, AI agents, and human agents to enhance customer engagement.

Use Cases & Benefits

Customer acquisition

Viber Chatbots help businesses attract new subscribers organically, as they are searchable and discoverable within the app, creating a fresh audience distinct from existing databases.

24/7 customer service

Chatbots can instantly handle common queries, such as store hours and order status, reducing reliance on human agents and lowering operational costs while ensuring high responsiveness.

Proactive messaging

Although chatbots can only message subscribed users, they can send chatbot-initiated messages (a paid feature) to re-engage users outside active sessions, boosting engagement opportunities.

Broadcast and 1:1 messaging

Businesses can communicate special offers, discounts, or updates individually or in bulk to subscribers, enhancing marketing efficiency.

Analytics and insights

Chatbots deliver measurable results, including message delivery rates and subscriber growth, enabling businesses to optimize their communication strategies.

Brand customization

Chatbots can be tailored to reflect the business’s branding, including logos, colors, and themes, thereby fostering trust and recognition.