How to get WhatsApp Business verification with a green tick
The WhatsApp Business green tick verification (recently changed to blue to align with other Meta brands) is highly sought after by many businesses as it offers reliability, reinforces branding, and leaves a good impression on customers.
So, can any business get this verification on WhatsApp?
The answer is no; only certain businesses are eligible for it.
But can your business apply for this WhatsApp Business verification?
Yes, and as long as you follow the requirements and criteria set out below, it will definitely increase your chances of getting approved.
Before getting started, you will need a WhatsApp Business account. Let’s find out what it’s all about!
What is a WhatsApp Business account
WhatsApp Business accounts are any accounts using the WhatsApp Business App or WhatsApp Business Platform. WhatsApp Business App is free and created for small businesses, while the WhatsApp Business Platform, including the WhatsApp Business API and the WhatsApp Cloud API, are solutions offered by official WhatsApp Business Solution Providers (BSP) selected by Meta.
Nevertheless, only WhatsApp Business accounts using the WhatsApp Business Platform (WABA accounts) can apply for the WhatsApp Business verification green tick. Once verified with the green badge, normal WhatsApp Business accounts will become WhatsApp Official Business Accounts (OBA).
WhatsApp Business account features
Now, you may be thinking what are the differences between a normal WhatsApp Business account and a WhatsApp Business Account using the WhatsApp Business Platform (WABA) ?
As shown above, having a business account on WhatsApp allows you to establish the brand identity, no matter if it’s reaching out to customers or coping with those who come to your on WhatsApp. Only WhatsApp Business accounts using the WhatsApp Business Platform solutions (WABA) can get you a verification blue tick on WhatsApp.
Want to go into more detail? Check out our blog on all you need to know about WhatsApp Business account features.
Benefits of WhatsApp Business verification and a green tick
WhatsApp Business verification, also named verified badge, shows up next to the business name on your WhatsApp Business profile. Some benefits of having the WhatsApp Business verified badge include:
Prevent your WhatsApp Business account from being banned
When you broadcast WhatsApp messages to customers, some users might report the message as spam or block your WhatsApp Business account. With the WhatsApp Business green tick or verified badge, your WhatsApp Business account will no longer be reported as spam by the customers. This is because WhatsApp has officially verified your business and established the authenticity of your brand.
Furthermore, with the badge on WhatsApp displayed next to your business name, users are also less likely to block your WhatsApp Business account as they know that the messages are from a legitimate business.
Increase the authenticity and reliability of your WhatsApp Business account
Brand identities keep your customers loyal. The WhatsApp Business verification represents the authority of your brand. Because not all businesses can get this verified badge on WhatsApp, having it offers your brand a special status and positive reputation.
Create better results for your WhatsApp broadcasting campaigns
Put yourselves in the shoes of consumers: you just received two broadcast messages on WhatsApp, one from an unknown number and one from a brand with a WhatsApp Business verified badge. Whose message are you more likely to open?
From the scenario above, it is easy to know that WhatsApp broadcasting campaigns will generate a better result with a higher open rate and read rate if you own the WhatsApp Business verified badge. Since this badge on WhatsApp creates better exposure and branding, the conversion rate is bound to be higher as well.
Customers can see your business name even without saving your number
After getting the WhatsApp Business verified badge, your potential and existing customers will see your business name instead of an unknown number. This makes it easier for the customers as they will not need to save the contact number of each business to send a WhatsApp message, thus increasing the convenience of shopping with your brand and improving the customer experience.
Can’t wait to get started? Read on to find out how to get WhatsApp verified badge.
How to verify WhatsApp account with green tick/verified badge
When it comes to learning how to get a verified badge in WhatsApp Business, it is important to follow these guidelines below:
Requirements for applying WhatsApp Business verification green tick/verified badge
WhatsApp API access via an official WhatsApp Business Solution Provider (BSP) such as SleekFlow
Verified Business Manager with 2-factor authentication set up, and the display name the same as the business/company name
High-quality rating on your WhatsApp Business account
Does not violate WhatsApp’s terms and adhere to their Commerce Policy
Own a notable and reputable brand
Has a Facebook page link with 10,000 organic likes
Has a good quality business website
Has sufficient media exposure (decided by WhatsApp)
Step-by-step guide to applying for WhatsApp Business verification
1. Go to Facebook Business Manager> Account > WhatsApp Accounts > WhatsApp Manager
2. To get to the Profile section, go to Phone numbers > Settings.
(If your account has more than one WABA numbers, please select the one you want to apply for Green tick and click on Settings.)
3. Click on Submit Request Button and fill out the required information.
The review process will take 5 to 7 business days. You can continue using your WhatsApp Business account as usual during this time. If your green tick request is denied, you will still be able to use your WhatsApp Business account as usual.
If the application is successful, the green tick will appear automatically on your WhatsApp Business account.
Tips to get your badge verification approved
Other than the requirements listed, here are a few tips on how to verify your WhatsApp Business account with a green tick:
Use a company email address instead of webmail such as Gmail, Hotmail or Yahoo
Paid media advertisement will not be considered
Get 3 to 5 PR articles to increase your chances of getting the WhatsApp Business green badge
5 supporting links can be attached when applying for WhatsApp Business green badge. Make sure to choose carefully the articles or social media links that showcase your business’s authority and reputation
What to do if your green tick/badge verification is rejected
If your WhatsApp Business verification application has been denied, it means that your WhatsApp Business account is not eligible for the verified badge. Unfortunately, the decision is final and cannot be appealed.
You will have to wait for another 30 days to submit the application again, and in the meantime, you can work on increasing the organic likes on your Facebook Page, improving your business website, and expanding your brand presence across news and media.
After that, you can try again, and hopefully, you’ll get it this time!
WhatsApp has not authorized any WhatsApp BSP to hold any influence over the approval process.
Get WhatsApp green tick badge verification for free on SleekFlow
Unlike some WhatsApp BSPs that charge up to $50 for getting the WhatsApp verification, SleekFlow offers its customers free guidance on the application.
Upon signing up for our yearly plans, you will receive free onboarding support, which includes the WhatsApp Business verification green tick application. Our dedicated team will make suggestions according to your business needs and guide you through the application process.
Connect to WhatsApp Business API now!
Connect to WhatsApp Business API and get the first 1,000 service conversations free each month.
How to create a business account on WhatsApp
No WhatsApp Business account yet? Get started on the free app with just a few simple steps!
To create a WhatsApp Business account, you’ll only need to:
Download the WhatsApp Business App from Google Playstore or Apple App store
Create a business account on WhatsApp with your business phone number
Fill in your business details
For a more detailed guide, visit our step-by-step guide on setting up a WhatsApp Business account.
Looking to broadcast WhatsApp messages without being blocked? Learn how to create a WhatsApp Business account on Cloud API via SleekFlow.
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