How to get WhatsApp Business verified blue tick
The WhatsApp Business blue tick verification (formerly green tick) is highly sought after by many businesses as it offers reliability, reinforces branding, and leaves a good impression on customers.
Your WhatsApp profile will show your business’s name and the verified badge, even if the client doesn’t have your contact saved.So, can any business get this verification on WhatsApp?
The answer is no; only certain businesses are eligible for it.
But can your business apply for this WhatsApp Business verification?
Yes, and as long as you follow the requirements and criteria set out below, it will definitely increase your chances of getting approved.
Before getting started, you will need a WhatsApp Business account. Let’s find out what it’s all about!
What is a WhatsApp Business account
WhatsApp Business accounts are any accounts using the WhatsApp Business App or WhatsApp Business Platform (API). WhatsApp Business App is free and created for small businesses, while the WhatsApp API, is a solution offered by official WhatsApp Business Solution Providers (BSP) selected by Meta, created for large and medium size businesses that need more professional solutions and automations.
Only WhatsApp Business API accounts can apply for the verified blue tick.
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WhatsApp Business account features
Now, you may be thinking, what are the differences between a WhatsApp Business app account and a WhatsApp Business API account??
As shown above, having a business account on WhatsApp allows you to establish the brand identity, no matter if it’s reaching out to customers or coping with those who come to your on WhatsApp. Only WhatsApp Business accounts using the WhatsApp Business Platform solutions (WABA) can get you a verification blue tick on WhatsApp.
Want to go into more detail? Check out our blog on all you need to know about WhatsApp Business account features.
Benefits of verified WhatsApp Business API account with the blue tick
Some benefits of having the WhatsApp Business verified badge include:
1) Customers can see your business name even without saving your number
After getting the WhatsApp Business verified badge, your potential and existing customers will see your business name instead of an unknown number. This makes it easier for the customers as they will not need to save the contact number of each business to send a WhatsApp message, thus increasing the convenience of shopping with your brand and improving the customer experience.
2) Prevent your WhatsApp Business account from being banned
When you broadcast WhatsApp messages to customers, some users might report the message as spam or block your WhatsApp Business account. With the WhatsApp verified badge, your account will no longer be reported as spam by the customers.
With the badge on WhatsApp displayed next to your business name, users are also less likely to block your number as they know that the messages are from a legitimate business.
3) Greater trust from customers, as the badge signals the account's authenticity.
Having a verified account on WhatsApp significantly boosts customer trust and enhances engagement. The blue verified badge signals to users that the account is authentic and officially recognized, which makes them feel more secure when sharing information or making transactions.
Put yourselves in the shoes of consumers: you just received two broadcast messages on WhatsApp, one from an unknown number and one from a brand with a WhatsApp Business verified badge. Whose message are you more likely to open?
From the scenario above, it is easy to know that your WhatsApp chatbots and campaigns will generate a better result with a higher open rate and read rate if you own the verified badge. Since this badge on WhatsApp creates better exposure and branding, the conversion rate is bound to be higher as well.
4) Competitive differentiation, especially in industries with high competition
The verified badge provides a competitive edge, especially in industries where credibility and customer confidence are paramount. With the increasing number of businesses using WhatsApp for communication, standing out as a verified account helps distinguish your brand from others. This differentiation not only attracts new customers but also reinforces loyalty among existing ones, positioning your business as a trusted and professional leader in your market.
How to verify WhatsApp account with green tick/verified badge
The process for getting the verified blue badge is the same as for requesting the WhatsApp Business API.
It is important to follow these guidelines below:
Step 1: Requirements for applying WhatsApp Business verification blue tick/verified badge
WhatsApp API access via an official WhatsApp Business Solution Provider (BSP) such as SleekFlow
Verified Business Manager with 2-factor authentication set up, and the display name the same as the business/company name
High-quality rating on your WhatsApp Business account
Does not violate WhatsApp’s terms and adhere to their Commerce Policy
Own a notable and reputable brand:
Has a Facebook page link with 10,000 organic likes
Has a good quality business website
Has sufficient media exposure (decided by WhatsApp)
Step 2: Applying for WhatsApp Business verification
1. Go to Facebook Business Manager> Account > WhatsApp Accounts > WhatsApp Manager
2. To get to the Profile section, go to Phone numbers > Settings.
(select the one you want to apply for theblue tick and click on Settings.)
3. Click on Submit Request button and fill out the required information.
The review process will take 5 to 7 business days.
You can continue using your WhatsApp Business app account as usual during this time. If your blue tick request is denied, you will still be able to use your WhatsApp Business app account as usual.
If the application is successful, the verified blue badge will appear automatically on your WhatsApp Business app account.
Tips to get your badge verification approved
Other than the requirements listed, here are a few tips on how to verify your WhatsApp Business account with a blue tick:
Use a company email address instead of webmail such as Gmail, Hotmail or Yahoo
Paid media advertisement will not be considered
Get 3 to 5 PR articles to increase your chances of getting the WhatsApp Business verified badge
5 supporting links can be attached when applying for WhatsApp Business blue badge. Make sure to choose carefully the articles or social media links that showcase your business’s authority and reputation
What to do if your blue badge is rejected
If your WhatsApp Business verification application has been denied, it means that your WhatsApp Business account is not eligible for the verified badge. Unfortunately, the decision is final and cannot be appealed.
You will have to wait for another 30 days to submit the application again, and in the meantime, you can work on increasing the organic likes on your Facebook Page, improving your business website, and expanding your brand presence across news and media.
After that, you can try again, and hopefully, you’ll get it this time!
WhatsApp has not authorized any WhatsApp BSP to hold any influence over the approval process.
Get the WhatsApp blue tick badge verification with SleekFlow
Obtaining the coveted blue tick badge on WhatsApp has never been easier with SleekFlow. As an official WhatsApp Business API provider, SleekFlow simplifies the verification process, helping your business secure the blue badge that signifies authenticity and trust.
The badge enhances your brand's credibility, boosts customer confidence, and sets you apart from competitors.
Our dedicated team will make suggestions according to your business needs and guide you through the application process.
Some of the best features of SleekFlow includes:
Omnichannel Team Inbox: Centralizes communications from platforms like WhatsApp, Facebook Messenger, WeChat, Line, Instagram, Live Chat, SMS, and Email into a single inbox, facilitating efficient team collaboration and customer interaction management.
Flow Builder: An intuitive visual tool that automates messaging, routing, and sales workflows. It allows businesses to create personalized customer journeys by setting triggers, conditions, and actions, enhancing engagement and operational efficiency.
SleekFlow AI: Powered by OpenAI's GPT-4o model, this feature intelligently generates context-aware responses, enhances communication tone, and assists in crafting personalized messages, improving the quality and effectiveness of customer interactions.
Integration Capabilities: Seamlessly connects with various e-commerce platforms, CRMs, and payment gateways, enabling businesses to automate customer journeys and manage sales processes within a unified platform.
Mobile App Accessibility: Offers a mobile application that allows businesses to manage customer communications on-the-go, ensuring responsiveness and flexibility in handling customer inquiries across multiple channels.
By partnering with SleekFlow, you'll not only streamline the process but also gain access to tools that optimize your WhatsApp communications, from automated workflows to insightful analytics.
Take your brand's reputation to the next level—get started with SleekFlow today!
Want to outcompete your peers with SleekFlow's help?
Book your personalized demo with SleekFlow today and unlock the potential of seamless communication
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