SMS blast service. How to get 98% open rate
Are you still using EDM (Electronic Direct Mail) to target potential clients? Let’s check out these astonishing findings. Emails are opened at a satisfactory rate of 20-30%, but guess what? SMS open rates touch 98%, and even more, 90% of them are read within 3 seconds.
What is SMS Blast?
SMS blast is a common practice of sending a single text message to a large batch of customers in marketing.
Imagine, emails can stay unread by recipients for hours, phone calls from suspicious numbers can be ignored or unanswered. What about SMS? They are almost always read at the moment they are sent. As SMS is rarely viewed as spam, you can be pretty sure that the text message will grab the attention and be read instantly.
Why using SMS Campaigns for your business
Nearly everyone has got one or more mobile devices that can receive SMS. Among them, 91% keep their mobile devices within reach at all times. This reliance makes SMS marketing more effective at reaching people when compared with mass media broadcast on TV or radio, social media flooded with ADs and branded content, the Internet, and print media. SMS continues to have a higher engagement rate out of all Marketing mediums. It takes someone 90 seconds to reply to a text message, whereas email generally takes 90 minutes to get a response.
Ways you can use Text Blast Services
SMS blast services offer versatile communication options that businesses can leverage in various ways to engage with their audience effectively. Here are several ways businesses can use text blast services:
Promotional Offers and Discounts: Send out exclusive discounts, promotions, or coupons via text blasts to encourage repeat purchases and drive sales.
Event Reminders and Invitations: Send reminders about upcoming events, such as product launches, sales events, webinars, or in-store promotions. Additionally, send invitations to special events or VIP gatherings.
Appointment and Reservation Confirmations: Confirm appointments, reservations, or bookings automatically via SMS message, reducing no-show rates and improving customer satisfaction.
Customer Surveys and Feedback Requests: Solicit feedback from customers by sending surveys or feedback requests via text message, allowing for quick and convenient responses.
Order Status Updates and Shipping Notifications: Keep customers informed about the status of their orders, including order confirmations, shipping updates, and delivery notifications.
Customer Support and Assistance: Offer customer support or assistance by providing a dedicated text message hotline where customers can ask questions, report issues, or seek help.
Account Alerts and Notifications: Send account alerts and notifications, such as payment reminders, account balance updates, or security alerts, to keep customers informed and engaged.
Product Launches and Announcements: Announce new product launches, product updates, or company news to your customer base, generating excitement and interest.
Surprise and Delight Campaigns: Surprise customers with exclusive perks, rewards, or special offers via text message to foster loyalty and strengthen relationships.
Emergency Alerts and Crisis Communication: Use SMS blast to send emergency alerts or critical updates during times of crisis, such as service outages, safety notifications, or natural disasters.
Educational Content and Tips: Share educational content, tips, or how-to guides related to your products or services to provide value and establish expertise.
Recruitment and Job Alerts: Reach out to job applicants with updates on their application status or send out job alerts for new openings within your organization.
Benefits of SMS blast software
SMS is used massively in marketing and e-commerce, to send important updates to customers about their orders, keep shoppers engaged, and drive them to the sales funnel. There are statistics showing customers prefer text updates over email. Texting is easy, fast, and personal. It is also direct-to-customer, permission-based, and easy to track. Despite all its benefits, 61% of marketers still haven’t used SMS marketing tools or softwares and underrate its efficacy. If you are one of them still sitting on the fence, it’s time to take action and go for it! SMS marketing is definitely going to be a huge hit, and SMS marketing tools and platforms using automations to blast automatic texts are the new tactic to really scale up your marketing campaigns and improve customer conversations.
Group text vs. SMS Blast: What's the difference?
Group text and SMS blast are both methods of sending text messages to multiple recipients, but they differ in their approach and functionality:
Group Text:
In a group text, a message is sent to a predefined group of contacts simultaneously, with the limit of around 15 recipients.
Each recipient in the group can see who else received the message and can reply to everyone in the group (and sometimes can reply to everyone by mistake).
There’s no opt-out function, so people can’t removing themselves from future messaging, which can be annoying.
SMS Blast:
SMS blast involves sending a single message to an unlimited number of recipients at once.
Recipients do not see who else received the message, or can reply to everyone.
SMS blast is often used for promotional purposes, such as sending marketing messages or notifications to a large subscriber base.
SMS blast services often offer features like scheduling messages, personalization, and analytics to track delivery and engagement metrics.
SMS blast services offer the opt-out option, so they can choose if they want to continue receiving this kind of message, respecting the privacy.
Still, sending SMS one by one? Try the SMS Blast with a software
SMS blast software saves time and money. At an affordable rate per message, text blast becomes a very cost-effective channel for businesses to connect with their existing or potential customers. Sending sms blast mesages allows message recipients to reply privately and consequently flow into a conversation chat for 2-way texting. It is particularly good at capturing attention and bringing response and interaction. SMS blast software can make this process faster.
Step-by-step Guide: How to send an SMS Blast with a click with a SMS Blast software like SleekFlow
Of course, you would not send a thousand messages with a single cell phone. Instead, you need a platform that can centralize and streamline everything. With a SMS marketing software, sending an SMS blast is simple and does not require any technical expertise or someone from your company to build a platform from scratch.
Here are the steps.
Set up a mass texting campaign.
Click on “Campaigns” on the top menu bar and then click on “Create Campaign” on the top right-hand corner on top of the campaign table.
Create a SMS campaign
Fill in details such as the title of your campaign, the channel you want to send your messages through, the recipients of the message, and finally, the message itself.
Create a contact list and add selected contacts to it.
You can move on with composing the SMS message with personalized variables you can find in marketing tool.
3. Choose a desired social communication app channel
Additional Channels
If the recipient’s last contact channel matches the additional channel, then the message will be sent through there.
At this point, you can optimize the blast software to send through recipients’ last used channel. This ensures that the messages are sent to recipients’ frequently used apps. Finally, click to send the message instantly or schedule it at a specific date and time. After each campaign, statistics are available to track the result, including the read and reply rates, which helps to evaluate and improve future text campaigns and marketing messages.
Everyone else is doing better! Learn from them.
SMS Blast has a great performance in marketing sales promotions or new offers, event updates, emergency alerts, and payment reminders. Here are some insider tips from SleekFlow for SMS Blasts, with some advantages for having a blast SMS blast software.
1. Getting consent
Getting consent from recipients to send for a specific purpose, either digitally or written is fine. Once you get the consent at the very beginning, you can start sending a text blast to them but be reminded to state clearly how they can opt-out if they hope so. An easy reference is “Text QUIT to opt-out.”.
2. Keep the message short
Text messages have an inborn 160 character limit. Respect this rule and try to keep text messages simple and direct, in other words, easy to consume. Marketing jargon is certainly undesirable to use in a text blast. Write in a way layman can understand and digest. As text blast is a permission-based strategy, do not deviate from the messaging clients opted into. It can be awkward and violate the intention of getting consent.
3. Timely content
Text messages are best used for time-bound and important messages. For , let’s say, limited-time sale, payment reminder before a certain due date, or follow-ups after overdue, a text blast is the best option. It’s more sophisticated if you can leverage interactive content in the messages. Embedding a hyperlink to allow for quick access in the updates helps to improve conversion. For example, when clients haven’t paid on time, other than the reminder note, redirecting them to where they can make the payment on mobile is useful.
4. Address your customers
Instead of sending the same message to everyone, tailor the message to the individual as much as possible to show it’s personal and intimate. If you really can’t think of how to personalize it, at least customize the message by using their names. Also, be cautious about the timing of the message. I reckon no one wants to be interrupted in the middle of the night. Sometimes recipients are living in a different time zone, so better take this into account or else your brand may be blacklisted. The frequency of text blasts should not be too frequent and make recipients feel annoyed. It actually depends on how you’re using text blasts in your business and how much value each message carries. “Less is more” is always a good “rule of thumb”.
SleekFlow: the one app you need for social messaging
We are a software solution for customer service, sales coordination, and marketing automation. SleekFlow combines all your social messaging including SMS so that you can do your campaigns/ tracking on one easy-to-read and friendly-to-use platform. If you are already communicating with your customers through SMS, WhatsApp, Live Chat, or other means separately. Why not all-in-one?
Integrate all messaging channels into one platform
Forget about the old-school way to chat. Team up with colleagues to boost productivity instantly.
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