A guide on WeChat integration for enterprises

WeChat, one of the most popular messaging apps in Asia, has over one billion monthly active users. With such a large user base, WeChat has become a valuable platform for businesses looking to expand their reach in Asia. This is why many businesses have started to set up WeChat integration for their website to reach more potential customers. Read on to find out how to offer this messaging channel as an additional option and please your customers effortlessly.

Why use WeChat integration?

WeChat integration offers several benefits for businesses looking to expand their reach in China. Here are some of the reasons why you should use WeChat integration:

1. Reach a large audience: WeChat has over one billion monthly active users, making it one of the largest social media platforms in the world. By integrating WeChat into your website, you can reach a large audience in China and expand your brand's reach across Asia.

2. Build brand awareness: By customizing your WeChat Official Account, you can build brand awareness and increase visibility among WeChat users. You can share news, updates, and promotions with your followers and build relationships with customers who prefer using WeChat.

3. Improve customer engagement: WeChat offers several features that can help improve customer engagement, such as chatbots, mini-programs, and more. By integrating WeChat on your website, you can offer a seamless customer experience and improve engagement with your audience.

4. Increase sales: WeChat offers various e-commerce features, including WeChat Pay, which makes it easy for customers to buy from your business.

How to use WeChat for Business?

There are a few types of WeChat for Business accounts available for businesses:

• WeChat Subscription Account: for news and journalists

• WeChat Service Account: for businesses to support customers

• WeChat Enterprise Account (also known as WeChat Work): for business internal use

• Mini Programs: for developing apps and software

Since WeChat Enterprise Account is used primarily for internal communication and management, Service Account is recommended for businesses to reach out to customers.

Below are a few ways how you can use WeChat for business:

WeChat for Business: customer engagement and support

WeChat, as an instant messaging app, is effective for businesses to engage with their customers and provide immediate support. Customers can easily message businesses through the app, and receive real-time responses. WeChat also allows businesses to create chatbots to automate customer service, saving time and resources.

89% of consumers prefer texting with businesses as compared to other modes of communication.

WeChat for Business: marketing and promotion

With over 1 billion monthly active users, WeChat is a great platform for businesses to promote their products or services. Businesses can use WeChat's social media features, such as Moments and Official Accounts, to reach a vast audience and create engaging content. The WeChat QR code can also be used to generate more leads when pasted on posters and banners. Users who scan the QR code can initiate a conversation with your business.

WeChat for Business: social selling and e-commerce

WeChat offers a range of e-commerce features, including payments and mini-programs, making it an excellent platform for you to sell your products or services. You can set up a WeChat Store and promote your products through WeChat's social media features. WeChat Pay also makes it easy for customers to make purchases within the app.

Learn more about how to set up a WeChat business profile.

How to set up WeChat integration for your website?

WeChat integration is essential for any business looking to expand its reach in China. Here's how to set up WeChat integration for your website:

1. Create a WeChat Official Account: To integrate WeChat into your website, you must first create a WeChat Official Account. You can choose from three types of accounts: Service Account, Subscription Account, or WeChat Work account.

2. Verify your WeChat account: After creating your WeChat Official Account, you'll need to verify your account. Verification is necessary to gain access to WeChat's advanced features and services.

3. Customize your WeChat business profile: Once your account is set up and connected to your website, you can customize it to match your brand. You can add a profile picture, cover image, and description.

4. Connect your WeChat account to SleekFlow: Sign up for a free account on SleekFlow and add your WeChat account under the tab “Channels”. Fill in the “Channel Name”, “App ID”, and “App Secret”, and upload the QR code. Explore the step-by-step instructions in detail in our documentation guide.

Alternatively, you can also use coding knowledge and access the WeiXin Open Platform for the WeChat JS SDK to integrate WeChat with your website. You can also get the code from your WeChat Official account under “Development” > “Developer Tools”.

Explore more about Salesforce WeChat integration instead.

WeChat integration on SleekFlow: complete your omnichannel messaging strategy

Since WeChat integration is highly beneficial for growing businesses or those targeting a Chinese audience, businesses should learn how to incorporate it into their existing communication strategies. As having a single channel is no longer enough to satisfy consumers nowadays, it is recommended that businesses adopt smart tools like WeChat message API on SleekFlow to perfect the customer experience and boost conversion online.

SleekFlow, an omnichannel messaging platform, allows you to integrate WeChat with your other communication channels like Facebook Messenger, WhatsApp, and more. Here are the benefits of using WeChat message API on SleekFlow:

1. Centralized messaging: SleekFlow allows you to manage all your messaging channels in one place, making it easier to provide efficient customer service.

2. Automation: SleekFlow's automation feature allows you to automate responses, route conversations to the appropriate team members, and streamline your workflows.

3. Analytics: SleekFlow provides detailed analytics that allows you to track your messaging performance, identify areas for improvement, and make data-driven decisions.

4. Personalization: SleekFlow allows you to personalize your messages, send targeted campaigns, and engage with your customers on a more personal level.

Integrating WeChat message API on SleekFlow can help complete your omnichannel messaging strategy and provide better customer service. With centralized messaging, automation, analytics, and personalization features, SleekFlow can help you streamline your communication channels and improve your overall messaging performance.

Further reading:

• WeChat marketing: how to engage over 1.4 billion consumers in China?

• Top 5 WeChat Official accounts features: how to use WeChat for Business