How to send bulk messages on WhatsApp
In today’s digital-first world, connecting with customers through personalised and direct communication is more important than ever. WhatsApp, with over 2 billion active users worldwide, is the most popular messaging platform globally and a particularly dominant force in Southeast Asia, where countries like Singapore, Malaysia, and Indonesia boast penetration rates above 80%.
Businesses are increasingly leveraging WhatsApp to streamline communication, deliver impactful marketing campaigns, and enhance customer engagement. Bulk WhatsApp messaging allows you to send messages to a large audience simultaneously while maintaining a personal touch, making it an indispensable tool for scaling outreach without compromising on customer experience.
In this guide, we’ll walk you through effective methods for sending bulk WhatsApp messages, including step-by-step instructions for using SleekFlow's advanced tools. You’ll also find expert tips to help maximise your campaign’s success and achieve measurable results.
Want to outcompete your peers with SleekFlow's help?
Book your personalized demo with SleekFlow today and unlock the potential of seamless communication
How to send bulk WhatsApp messages
Using WhatsApp Business
Download and set up a WhatsApp Business account.
Create broadcast lists to reach multiple recipients at once (up to 256 contacts per list).
Ensure contacts have saved your number to receive messages.
Customise messages manually with recipients’ names and relevant details for personalisation.
Using SleekFlow's WhatsApp Business API (WABA)
SleekFlow provides an advanced solution for sending bulk WhatsApp messages
Set up your SleekFlow account and connect your WhatsApp Business API.
Upload your contact list into SleekFlow’s platform.
Craft personalised bulk messages with dynamic fields like names or purchase histories.
Use analytics to monitor delivery, open rates, and engagement.
For a full guide on how to do a WhatsApp broadcast effectively, view our complete walkthrough on how to do a WhatsApp broadcast
Why You Should Use WhatsApp Business API (WABA) for Bulk Messaging
While the WhatsApp Business App is great for small businesses handling one-on-one conversations, it has major limitations when it comes to bulk messaging. If you need to reach thousands of customers efficiently, the WhatsApp Business API (WABA) is the better choice.
Why Choose WABA Over WhatsApp Business?
Scalability – Send bulk messages to thousands of customers without restrictions.
Automation – Reduce manual work with scheduled messages, chatbots, and smart replies.
Higher Deliverability – Approved templates ensure WhatsApp doesn’t block or filter your messages.
Multi-User Access – Collaborate across teams for better message management.
Data & Insights – Track campaign performance and optimise future messaging strategies.
If your business relies on frequent bulk messaging, WABA is the most efficient, scalable, and secure solution for reaching your audience on WhatsApp.
7 tips for the best results on WhatsApp bulk messaging
1. Keep it concise and clear
WhatsApp users value brevity. Ensure your message gets to the point quickly, avoids lengthy paragraphs, and highlights the call-to-action (CTA) prominently.
Example:
"Hi [Name], don’t miss our exclusive deals! Grab them here: [link]"
2. Use a friendly and conversational tone
WhatsApp is an informal channel, so keep your tone light and approachable to connect better with your audience.
Example:
"Hey [Name], guess what? Your favourite [product] is back in stock! Check it out now: [link]"
3. Personalise messages using dynamic fields
Make recipients feel valued by using variables like their name, location, or recent purchase history.
Example:
"Hi [Name], we noticed you enjoyed [product]. Here’s a 20% discount for your next purchase: [link]"
4. Include a strong and clear CTA
Every message should direct the recipient toward an action—be it visiting your site, making a purchase, or contacting you.
Example:
"Limited-time offer! Click here to claim your discount before it’s gone: [link]"
5. Segment your audience for relevance
Customise templates based on customer behaviours, demographics, or preferences to make your message more impactful.
Example:
"Hi [Name]! Looking for new clothes this CNY? Check out our Spring collection here: [link]"
6. Offer value beyond promotions
Messages don’t always need to sell. Provide content that educates, informs, or entertains to keep your audience engaged even when you’re not promoting something.
Example:
"Hello [Name], here’s a quick tip: 3 ways to style your [product]! Learn more: [link]"
7. Use multimedia to enhance your message
Incorporate images, videos, or interactive buttons to make your messages more visually appealing and engaging.
Example:
"Hi [Name], check out our latest arrivals! Tap the button below to shop now."
(Include a visual or button such as "Shop Now")
Why choose SleekFlow for bulk messages on WhatsApp?
SleekFlow is a feature-rich and scalable WABA solution designed to help businesses optimise their WhatsApp bulk messaging. With a combination of personalisation, automation, and analytics, SleekFlow ensures high-impact customer engagement at scale.
1. Personalised Messaging at Scale
Unlike generic bulk messaging tools, SleekFlow enables dynamic personalisation, allowing you to insert customer names, preferences, and purchase history into your messages. With audience segmentation, you can send highly targeted campaigns that drive better engagement and conversion rates.
2. Advanced Automation for Enhanced Engagement
SleekFlow’s no-code automation lets you streamline bulk messaging with scheduled campaigns, chatbots, and automated follow-ups. Whether it’s sending promotional offers, abandoned cart reminders, or personalised updates, automation ensures faster responses and higher efficiency—without manual effort.
3. Robust Data-Driven Insights
Track delivery rates, open rates, and customer interactions in real-time to refine your bulk messaging strategy. SleekFlow’s in-depth analytics provide actionable insights, helping you optimise your messaging for better results and higher conversions.
Join over 5000+ businesses in sending targeted WhatsApp bulk messages on SleekFlow
In today’s competitive landscape, connecting with customers where they spend the most time—on WhatsApp—is a necessity. SleekFlow empowers businesses to move beyond basic outreach, transforming bulk messaging into a powerful, personalised strategy that drives engagement and measurable results.
Ready to take your bulk messaging strategy on WhatsApp to the next level? Get started today and experience the difference SleekFlow can make for your business.
Want to outcompete your peers with SleekFlow's help?
Book your personalized demo with SleekFlow today and unlock the potential of seamless communication
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