What is WhatsApp Business API?

WhatsApp Business API allows you to communicate with customers at scale with bots and advanced functions, such as message broadcast campaigns, links to websites, multiple logins, and many more.

Is WhatsApp Business API free?

No. Unlike WhatsApp Business App which is free, charges for official WhatsApp Business API accounts are based on the country code of the customer that your business is communicating with. However, unlike most providers, SleekFlow, is a WhatsApp BSP that offers the best pricing for WhatsApp messages. Rates for business-initiated and user-initiated conversations vary by country or region. You can refer to the pricing table in this blog: WhatsApp Business API pricing worldwide plus the new pricing model.

How to apply for WhatsApp Business API?

You can contact SleekFlow and a localized expert will be assigned to assist you. Alternatively, apply directly through WhatsApp. However, do note that the latter option requires more time, effort, and developer resources as compared to the former. Check out our guide on how to apply for WhatsApp Business API.

What's the difference between WhatsApp Business App and WhatsApp Business API?

Only official WhatsApp Business API accounts can be recognized and verified. A green tick will then be shown next to the business name on WhatsApp. It shows authority and prevents your business account from getting banned. WhatsApp Business API accounts also have access to more features, such as WhatsApp interactive messages, chat buttons, product catalogs, in-chat payment, and more.

Channel

Official

WhatsApp Business API

Singapore's WhatsApp Broadcast software. Empower customer communication with rule based automation. Send bulk messages through WhatsApp and manage WhatsApp messages easily with a reliable business profile using API technology.

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OFFICIAL whatsapp bSP

Drive customer engagement through WhatsApp Business solutions

Send WhatsApp bulk messages quickly

Import your existing customer data and segment contacts using labels to send targeted promotional messages. Blast messages to thousand of users instantly, and personalize your content with variables that automatically insert customer details into the message.

Multiple WhatsApp logins

Connect with customers via multiple agents and bots using the same WhatsApp Business number.

WhatsApp automations

Automate marketing drip campaigns, conversation routing, data collection, and more via a visual Flow Builder.

WhatsApp catalog

Set up a WhatsApp store to display your products. Allow customers to browse items and add them to a cart without leaving the chat.

Interactive messages

Customize quick replies, call-to-actions, and opt-in buttons in WhatsApp chat threads.

Multiple WhatsApp logins

Connect with customers via multiple agents and bots using the same WhatsApp Business number.

Control access

Control access to your WhatsApp inbox with granular user-level permissions

Software integration

Integrate with e-commerce platforms, CRM software, and payment gateways.

WhatsApp broadcasts

Send transactional updates, OTPs, and WhatsApp marketing messages at scale.

Green tick verification

Learn how to meet the eligibility for verifying your WhatsApp Business profile.

Scan QR code to learn more about the official WhatsApp API

Technology

How iBilik, the largest platform for co-living in Malaysia, gains consumer confidence via SleekFlow

Read Case Study

Seamless migration from other BSPs

Migrate your existing WhatsApp Business Account (WABA) to SleekFlow and maintain your verified status, display name, quality rating, messaging limits, and pre-approved message templates.

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Transparent pricing model

WhatsApp Business API charges businesses per 24-hour conversation, which includes all messages exchanged between a business and the customer. Rates vary depending on the category and region. Estimate your monthly charges using SleekFlow's calculator.

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Programmable API for software vendors

Connect your enterprise system to WhatsApp using SleekFlow’s programmable messaging API. Build a native experience with WhatsApp, such as sending OTPs and 2FA messages.

See Documentation

Frequently Asked Questions

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