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Siwar Qasem

Siwar Qasem wrote for SleekFlow as a Senior Marketing Specialist based in Dubai, covering WhatsApp Business API, CRM automation, and social messaging strategy for businesses in the UAE. Her content focuses specifically on how UAE businesses adopt messaging channels to manage customer conversations at scale, including compliance requirements under TDRA rules and Meta's policy frameworks for the region. With a background in B2B SaaS marketing and native proficiency in both Arabic and English, Siwar brought firsthand market knowledge to guides built for sales and marketing teams operating in the Gulf.