7 benefits of SleekFlow-Shopify integration

Since the onset of the global pandemic, e-commerce platforms have been growing in popularity as more consumers opt for online shopping to better safeguard their health and wellbeing. With the convenience it brings, e-commerce continues its prevalence even as we transition towards living with the pandemic. This explains the estimated total of 70 million more online shoppers observed in Southeast Asia, and why the number of digital consumers is expected to reach 380 million by 2026. 

The surging number of e-commerce trends has never stopped. In fact, it is forecasted that an estimated 25% of global retail sales will be from e-commerce by 2025. Google’s SEA economy report in 2021 has also predicted that the GMV (Gross Merchandise Value) in SEA could prosper up to $1 trillion by 2030. 

This has led to organisations realising the importance of e-commerce, but more essentially, an e-commerce system that integrates seamlessly with their businesses. SleekFlow understands the need for such integrations, which is why they’ve made the integration of the Shopify store with SleekFlow available for the customers. In this article, we explore some of the benefits a Shopify-SleekFlow integration brings.

Seamless path to purchase right in the chat

Rising customer expectations and decreasing buyers' patience are calling for merchants to equip themselves with skills and tools to adapt to various demands. Personalisation, ease, and convenience are essential to attract more customers and stand out from other competitors. From product exploration to purchase and checkout, brands must offer consumers a complete and smooth experience to successfully close more sales and expand the business.

With the SleekFlow-Shopify integration, sales agents can draft orders by adding products from Shopify to the shopping cart as they chat with the customers. Following that, they can generate a payment link for the customers to pay directly in the chat. The whole process does not require either the agent or the customer to leave their messaging inbox. The moment the customers express their interest in purchasing your products, they can check out and pay right away with the agent's immediate and professional assistance on SleekFlow.

Enhanced customer management

Quality customer management starts with the proper organisation of customer data. At the most basic level, customer information should match between the customer relationship management (CRM) platform and the e-commerce system. 

Prior to the development of social CRM platforms like SleekFlow, manual entering of customer data was required. However, as e-commerce platforms reign dominance at an accelerated pace, manual methods are no longer a viable option. 

Businesses must look at integration systems to keep themselves relevant and competitive in the digital landscape. The SleekFlow-Shopify integration enables this process to be much more seamless. With this integration, businesses can view their customer purchase profiles, including the order status, purchase history, and more, all on just one interface.

Quicker customer support

Quick customer support has become a primary demand businesses must deliver when it comes to online shopping. Popular e-commerce platforms such as Shopee, Lazada, and Zalora all have their very own efficient customer support system, making assistance accessible just within a button’s reach.

In the past, customer support was performed in person, over phone calls, or through email. Now, social CRM is all the rage. With SleekFlow-Shopify integration, customer support can be delivered quickly and efficiently. As an omnichannel social commerce platform, popular social CRMs, including WhatsApp for Business, Facebook Messenger, and Instagram, are conveniently combined into one place. Should there be customer enquiries about Shopify orders, businesses can simply log into the SleekFlow platform and reply to any messages from there regardless of the chat platform customers used.

Learn more about exploiting the benefits of having a centralised customer management system.

In addition, the SleekFlow-Shopify integration also offers a live chat on-site function. Live chats allow immediate responses as customer service representatives can work on multiple cases at a time. 

With this feature, businesses can also gain valuable data and insights. For instance, the Shopify live chat app and SleekFlow app provides a real-time view of details from cart content to purchase trends. This enables businesses to better understand their customers and deliver quality support.

Further reading: Live chat as the modern business enhancer for sales and customer support

Automation for upgraded customer experience

As 80% of customers think that their shopping experience is as important as the products or services provided and 62% share their bad experiences with others, brands should really consider in-depth some ways to perfect customer experience. Other than quick customer support, sellers can take the initiative to inform customers more details about their orders; for example, order confirmation messages, payment statuses, delivery providers used and etc. However, many may face the challenge of not having enough time or manpower to send out messages one by one, checking information across different platforms. The SleekFlow-Shopify integration solves this problem. With flexible automation settings, merchants can send out personalised messages, greetings, promotions, and order processing details automatically. You can even automate abandoned cart reminders as a remarketing tool to drive sales!

Through SleekFlow, our staff members can handle 3-4 conversations at the same time instead of one to one. The result is quadruple.

Jeremy Tong

Managing Director, Lalamove

Read Lalamove's success story with SleekFlow and witness the power of automation.

Improved inventory management

Apart from having organised customer management, proper inventory management between the social CRM platform and e-commerce system is key as well. An e-commerce store typically translates to thousands of products, and all products, including new additions, need to be synced with the CRM platform. 

Inventory must also be kept up to date with the products’ stock unit to empower an impeccable online shopping experience for customers. Without an integration system, calculating and entering thousands of products manually is time-consuming and may result in higher risks of error. 

The SleekFlow-Shopify integration streamlines this process. From conversations and customer purchase history to delivery status, business teams gain a better visual representation of their inventory to ensure that the CRM and e-commerce inventory tallies up.

SleekFlow offers solutions tailored for the retail O2O industry and e-commerce businesses. Explore what's best for your company.

Advanced order processing 

Cycle orders are an essential part of any e-commerce business. Cycle order starts with the placement of an order, creating an invoice for the said order, delivering the order, and finally managing the stocks linked to the order. 

In an e-commerce business where thousands of orders are placed every day and customers demand efficiency, businesses are required to step up their game. Platform and system integrations such as SleekFlow-Shopify advance order processes so that they are made seamless, efficient, and accurate.

Overall assessment of sales performance

If you're part of an enterprise, managing a Shopify store often involves not only working with different visitor channels, like offline and online advertising, social networks and affiliate marketing software for Shopify, but also involves multiple teams and groups of agents for various regions.

Therefore, having a sales attribution dashboard for your Shopify sales can be extremely useful for the assessment of sales performance. From each one of the sales agents to various teams for different regions, business owners or managers can view the effort and appreciate the employees' hard work even if the sales cases are closed online.

In this case, the most well-performing staff can be awarded incentives and be motivated to work harder when communicating with prospective and existing customers.

Get started with the SleekFlow-Shopify integration

As seen from the above, there is no denying the myriad of benefits that come with integrating your Shopify store with a social CRM platform. But, choosing the right platform is key to maximising the experience. As e-commerce is associated with a multitude of customer management and queries, investing in an omnichannel platform to streamline this process is the ideal solution. This is where SleekFlow comes in handy, merging all your customers’ favourite chat apps into a single, easy-to-use platform. 

While SleekFlow is soon be featured on the Shopify App Store, the steps for integrating your store will be as easy as one two three - simply click on "Add app" and log in to enjoy all the benefits above!

SleekFlow is now available on the Shopify App Store for easy integration.