How Tappy Toes Nursery cut parent enquiry response times by 50% by turning WhatsApp into its admissions engine

Tappy Toes Nursery is a British curriculum nursery group in the UAE, teaching within the EYFS framework with added elements of the Montessori and Reggio Emilia approaches. Founded in 2015, it has grown to four branches across Al Karama, Dubai South, Sharjah, and Fujairah, and has supported thousands of families along the way.

Tappy Toes Nursery welcomes children remarkably early from just 45 days old up to 5 years which means the parents reaching out are often first-time parents making one of the most emotional decisions of their lives. Every enquiry carries weight, and how quickly and warmly it's answered can decide whether a family books a tour or moves on to the next nursery.

Challenges faced by Tappy Toes Nursery

Every enquiry answered by hand

Before SleekFlow, parent enquiries arrived over phone calls and WhatsApp, and the burden of answering them fell on just one or two team members, replying manually, one conversation at a time.

Each conversation had to be read, understood, and routed by a human before a parent got an answer. This added time quickly across four branches. 

Growing enquiry volumes, same small team.

As Tappy Toes Nursery expanded to new branches, parent enquiry volumes grew with it and many of those messages were the same repeated questions about fees, timings, and admissions. The team wanted those handled instantly, so their people could focus on the conversations that genuinely need a human like welcoming families, arranging tours, and guiding parents through the decision. 

SleekFlow's solutions for Tappy Toes Nursery

1. A WhatsApp flow that qualifies every parent enquiry

Using SleekFlow's Flow Builder, Tappy Toes Nursery built a structured journey for every parent who messages the nursery's WhatsApp number. Instead of a team member manually asking each parent what they need, the flow does the qualifying: it identifies what the parent is looking for whether it is admissions, fees, a tour, or general questions and the flow either answers directly or routes the conversation to the right team member with the context already in place.

2. From first message to booked tour, all inside WhatsApp

The moment that matters most in nursery admissions is the tour,  when a parent walks in and sees where their child will spend their days. Tappy Toes Nursery designed its WhatsApp journey to lead there. Parents can share their availability in the chat, and the team confirms the appointment, all without a single phone call or form.

3. A mini CRM for parent leads

Behind the conversations, Tappy Toes Nursery treats SleekFlow as its admissions CRM. Every enquiry becomes a contact with context: which branch they asked about, what age group their child falls into, and where they are in their decision. That segmentation powers the nursery's marketing side,  broadcast campaigns and retargeting messages go to the right parents at the right stage, rather than one generic blast to everyone.

4. Support that doesn't lose the human touch

Automation handles the repetitive questions, but Tappy Toes Nursery introduces personal touch exactly where parents want them. Phone lines stay open, and any conversation in the flow can be picked up by a team member at any point with the full chat history in front of them, so no parent ever has to repeat themselves.

The result

The change was measurable. The time the team spends responding to parents has dropped by half, and every parent now hears back within 24 hours which is often much faster, since the flow answers common questions instantly, at any hour.

Just as important, the enquiries that do reach the team arrive pre-qualified and routed to the right person so the admissions team spends its time converting interested parents into booked tours and enrolments, not triaging messages.

For other nurseries weighing the same move, Aaliya is candid about the journey and clear about the destination.

About Tappy Toes Nursery

Tappy Toes Nursery is a British curriculum nursery group in the UAE, teaching within the EYFS framework enriched with Montessori and Reggio Emilia elements. Founded in 2015, Tappy Toes Nursery operates branches in Al Karama, Dubai South, Sharjah, and Fujairah, caring for children from 45 days to 5 years of age across age-based programmes, with qualified educators, a DHA-registered nurse, and extended care hours to support working parents.