AgentFlow in action: Elétron Seguros automates 80% of WhatsApp support with AI — without losing the human touch

From a manual operation to scalable and consistent support

Elétron Seguros is an insurtech specialized in insurance for photovoltaic systems, serving everything from small residential installations to large-scale solar plants.

With nationwide operations, the company now has more than 7,500 registered solar energy companies, which issue insurance policies directly through the Elétron platform.

From the beginning, WhatsApp has been the company’s primary support channel. However, scaling this channel introduced significant operational challenges.

The challenge: scaling WhatsApp without losing control and quality

With the rapid growth of the solar energy market and Elétron’s expansion during the pandemic, the operation became 100% remote, with team members distributed across Brazil.

Before adopting SleekFlow, the company faced challenges such as:

• Use of non-official WhatsApp tools

• Dependence on connected physical devices

• Frequent instability

• Lack of visibility for managers

• Difficulty monitoring, intervening, and guiding conversations in real time

We needed a reliable, official tool that allowed managers to see all conversations and intervene in real time.

Mauro Filho

Founder & CEO, Elétron Seguros

In addition, repetitive responses and canned messages led to robotic interactions handled by humans, negatively impacting the customer experience.

The solution: AI as the first level of support with full governance

With SleekFlow, Elétron structured its support operation into intelligent layers:

First-level support with AI (Aurora)

Elétron’s AI agent, named Aurora, began to:

• Respond to messages instantly (including outside business hours)

• Resolve frequent and recurring questions

• Maintain consistency in tone and responses

• Follow clear governance rules (guardrails)

Intelligent handoff to humans

When required — either by explicit customer request or case complexity — conversations are:

• Automatically transferred

• Accompanied by a direct link for scheduling via Google Calendar

• Handed off with full context to the human team

Today, around 80% of conversations are handled by AI, and only 20% are transferred to the team — in a much more organized way.

Mauro Filho

Founder & CEO, Elétron Seguros

Results: efficiency without dehumanization

After approximately three months of operating with AI across the entire flow:

• 80% of conversations resolved by AI

• Significant reduction in repetitive messages

• More time for the human team to focus on high-value interactions

• No customer complaints about the use of AI

• Operational stability even after the departure of a supervisor

• No need for new hires to sustain growth

AI did not replace people. It allowed people to act like people again.

Mauro Filho

Founder & CEO, Elétron Seguros

Mauro emphasizes that, contrary to common perceptions about AI replacing people, the implementation did not result in layoffs or team reductions. Automation was applied to operational and repetitive tasks, allowing the human team to focus on higher-value activities. As a result, the operation gained efficiency and scale while maintaining service quality and the central role of people.

Favorite features

• Instant 24/7 AI support

• Governance with over 100 configured guardrails

• Full visibility of conversations for managers

• Internal chat for real-time feedback

• Intelligent transfer with automatic scheduling

• Stable operation with official WhatsApp API

Productivity with a real human experience

Elétron Seguros shows that AI is not about replacing people, but about eliminating repetitive work, ensuring consistency, and raising the standard of customer support.

With SleekFlow, the company transformed WhatsApp into a predictable, scalable, and human channel, where:

• AI handles volume

• Humans handle relationships

• Customers are never left without a response

“How would you describe SleekFlow?”

Indispensable.

Mauro Filho

Founder & CEO, Elétron Seguros